The Ultimate Fan Segmentation Blueprint Using FlowFix’s Tagging & Filters

Effective fan segmentation allows FanFix agencies to tailor messaging and offers to highly specific audience groups—superfans, casual supporters, or new subscribers. By grouping fans based on behavior, spending, and engagement, you can send personalized scripts that resonate, boosting retention and revenue. This blueprint walks through how to use FlowFix’s powerful tagging and filtering features to create dynamic fan segments. You’ll learn how to define segments, apply tags programmatically, and craft targeted campaigns that increase conversion rates by up to 25%.

Why Fan Segmentation Is Crucial for FanFix Agencies

1. Higher Personalization: A generic “one-size-fits-all” message rarely converts as well as a segment-specific outreach.

2. Optimized Resource Allocation: Focus premium services on top-tier fans while using automated drip campaigns for lower-value segments.

3. Improved Engagement Metrics: Segmented fans are 2× more likely to open messages, click links, and make repeat purchases.

FlowFix’s tagging system and advanced filters make it easy to set up these segments without writing custom code.

Step 1 – Define Your Core Fan Segments

Before you can tag and filter, identify which fan groups matter most to your creators. Common segments include:

1.1 Superfans

- Criteria: Fans who have spent > $200 in the last 30 days or messaged more than 10 times in a month.

- Purpose: These are your VIPs—offer them exclusive perks, early access, and personalized one-on-one interactions.

1.2 Engaged Fans

- Criteria: Fans who have opened ≥ 3 messages in the past week or clicked on at least one link.

- Purpose: High propensity to convert; nurture with limited‑time offers or upsell messaging.

1.3 Casual Fans

- Criteria: Fans who have logged in at least once in the last 7 days but haven’t spent in the last 14 days.

- Purpose: Incentivize with “Welcome back” promotions—e.g., 10% off PPV content.

1.4 Dormant Fans

- Criteria: Fans who haven’t logged in or interacted in 30+ days.

- Purpose: Send re-engagement campaigns (“We miss you!”) or consider archiving low-value contacts after repeated non-response.

1.5 New Subscribers

- Criteria: Fans who subscribed within the last 7 days.

- Purpose: Onboard with welcome sequences—“Thanks for subscribing! Here’s what’s next…”

Step 2 – Tag Fans Automatically Using FlowFix Workflows

Manually tagging thousands of fans is impossible. Use FlowFix’s automation rules:

2.1 Create Tags in FlowFix

1. Go to “Tags & Filters” → Click “New Tag.”

2. Add Tag Names:

- `Superfan`

- `Engaged`

- `Casual`

- `Dormant`

- `NewSubscriber`

2.2 Build Automation Rules

Superfan Rule

- Trigger: “When a fan’s total spend in last 30 days ≥ $200 OR message_count ≥ 10.”

- Action: “Apply tag ‘Superfan’.”

- Expire Tag: Set to re‑evaluate daily—if criteria no longer met, remove tag automatically.

Engaged Fan Rule

- Trigger: “When fan opens ≥ 3 messages in past 7 days OR clicks ≥ 1 link in past 7 days.”

- Action: “Apply tag ‘Engaged’.”

- Expire Tag: Remove if no activity in the last 7 days.

Casual Fan Rule

- Trigger: “Fan last_login_date ≤ 7 days ago AND total_spent_last14days = $0.”

- Action: “Apply tag ‘Casual’.”

- Expire Tag: Remove if spends > $0 or becomes Engaged.

Dormant Fan Rule

- Trigger: “fan.last_login_date ≥ 30 days.”

- Action: “Apply tag ‘Dormant’.”

- Expire Tag: Remove if fan logs in or spends.

New Subscriber Rule

- Trigger: “fan.subscription_date ≥ 7 days.”

- Action: “Apply tag ‘NewSubscriber’.”

- Expire Tag: Remove after 30 days.

Step 3 – Build Dynamic Filters to Isolate Each Segment

With tags applied automatically, create filters to view each group:

3.1 Create a “Superfan” Filter

- Go to “Tags & Filters” → Click “New Filter.”

- Conditions: “Tag Contains ‘Superfan.’”

- Save As: “Superfan Filter.”

3.2 Create an “Engaged” Filter

- Conditions: “Tag Contains ‘Engaged.’”

- Save As: “Engaged Filter.”

3.3 Create “Casual,” “Dormant,” and “NewSubscriber” Filters

- Repeat the same steps, substituting the relevant tag name.

- This lets you pull up each segment instantly when crafting campaigns or running reports.

Step 4 – Craft Segment‑Specific Campaigns

Once you’ve isolated each group, tailor messaging that resonates with their behavior and needs.

4.1 Superfan Campaign

- Objective: Drive tips or upsell exclusive content.

- Subject Line Example: “🎁 VIP Access: New Behind‑the‑Scenes Content Just for Superfans!”

- Body Template:

Hi {{fan_name}},

You’ve been with us for a while and shown incredible support—thank you! As a token of our appreciation, here’s an exclusive 30% discount on my upcoming PPV release.

Grab it now 👉 {{ppv_link}} (Expires in 48 hours).

See you behind the scenes!

— {{creator_name}}

- CTA Emphasis: Use urgency and exclusivity to convert.

4.2 Engaged Fan Campaign

- Objective: Encourage first‑time purchase or deeper engagement.

- Subject Line Example: “Your Top 3 Favorite Clips Are Live—Check Them Out!”

- Body Template:

Hey {{fan_name}},

I noticed you’ve been loving my recent content! I’ve got three new clips that I think you’ll adore. Click any image below to view:

[Thumbnail 1] [Thumbnail 2] [Thumbnail 3]

Let me know which one was your favorite!

Cheers,

— {{creator_name}}

- CTA Emphasis: Personal, content‑driven, and invitation to reply.

4.3 Casual Fan Campaign

- Objective: Reactivate or incentivize spending.

- Subject Line Example: “We Miss You! Enjoy 15% Off Your Next Purchase 🎉”

- Body Template:

Hi {{fan_name}},

We haven’t seen you in a bit—hope you’re doing great! Here’s a 15% off coupon for any new PPV content this week.

Use code WELCOMEBACK15 at checkout.

Can’t wait to have you back!

— {{creator_name}}

- CTA Emphasis: Discount code, clear expiration, friendly tone.

4.4 Dormant Fan Campaign

- Objective: Final re‑engagement before archiving.

- Subject Line Example: “Last Chance: We’d Love You Back!”

- Body Template:

```

Hey {{fan_name}},

It’s been a while since you visited my page. I’m wrapping up some exclusive content next week. Would love to see you again!

If you’re still interested, click here 👉 {{profile_link}}

Otherwise, no worries—wish you all the best!

Cheers,

— {{creator_name}}

- CTA Emphasis: Friendly, non‑pushy, clear final ask.

4.5 New Subscriber Onboarding Sequence

1. Welcome Email (Day 1)

- Subject: “Welcome to the Fam, {{fan_name}}!”

- Body:

- Thank for subscribing.

- Highlight best‑selling content.

- Invite reply (“Tell me your favorite content style!”).

2. FAQ & Tips (Day 3)

- Subject: “Get the Most Out of Your Subscription”

- Body:

- Share tips: “How to find my top videos,” “Exclusive chat schedule,” “Weekly livestream times.”

3. Exclusive Offer (Day 7)

- Subject: “Your 10% Off Code Inside 🎁”

- Body:

- Offer a discount on newest PPV.

- Encourage feedback (“Let me know what you think!”).

By guiding new subscribers through a value‑driven journey, you reduce churn and build loyalty.

Step 5 – Track Segment Performance and Iterate

Tagging and filters set the stage, but continuous optimization ensures you stay ahead.

5.1 Monitor Segment KPIs

- Open Rate by Segment: Go to Reports → Campaign Performance → Filter by “Tag = Superfan” (or “Engaged,” etc.).

- Click-Through Rate by Segment: Compare CTX across campaigns to see which segments respond best to which offers.

- Conversion Rate: For each tag, track percentage who make a purchase or tip within 7 days of receiving a campaign.

5.2 Identify Underperforming Segments

- If “Dormant” fans have a 1% open rate vs. “Engaged” at 35%, consider adjusting the message or reducing frequency.

- Use FlowFix’s “Segment Comparison” chart to overlay metrics side by side for quick analysis.

5.3 Refine Tag Rules Quarterly

- Fan behavior changes over time—maybe “Engaged” should now be “opens ≥ 4 messages” instead of 3.

- Update automation rules: go to Tags & Filters → Automation Rules → Edit to tweak criteria.

Best Practices for Fan Segmentation

6.1 Avoid Over‑Tagging

- Don’t apply more than two overlapping tags (e.g., “Superfan” AND “Engaged”) unless necessary. Too many tags can confuse filtering and dilute campaign focus.

6.2 Use Dynamic Tags Where Possible

- Rather than a static tag like “Spent > $100,” use FlowFix’s “Smart Tags” (e.g., `{{#if fan.total_spend > 100}}HighSpender{{/if}}`) so tags update in real time.

6.3 Respect Frequency Caps

- Even for “Superfans,” avoid sending multiple messages per day. Use FlowFix’s “Frequency Cap” setting—e.g., limit to 3 messages per week per segment.

6.4 Personalize Within Segments

- Use merge fields—`{{fan.name}}`, `{{favorite_content_type}}`, or `{{last_purchase_date}}`—to tailor messages. A segment is a starting point; personalization seals the deal.

Conclusion

A robust fan segmentation strategy—powered by FlowFix’s tagging and filtering—enables FanFix agencies to deliver hyper‑relevant content, nurture stronger relationships, and drive higher lifetime value. By defining clear segments (Superfan, Engaged, Casual, Dormant, NewSubscriber), automating tag application, and crafting targeted campaigns, you can achieve measurable lifts in opens, clicks, and conversions.

Next Steps:

1. Implement Tag Automation: Set up all five segment rules in FlowFix today.

2. Create First Campaigns: Launch a Superfan and Casual Fan campaign within 48 hours.

3. Review Performance: After one week, analyze results and refine messaging or tag criteria as needed.

Use this blueprint as your playbook for systematic, data‑driven fan segmentation. In 2025, audiences demand personalization—let FlowFix empower your agency to exceed expectations and drive real growth.